design

We are surrounded with packaging… From Cereal boxes on waking up to toothpaste tubes at bed time. The majority of consumers judge the quality of product by it’s packaging and with so many products out there, packaging design is important. To be truly effective packaging today has to break away from the standard rules and styles to give the product a unique edge to make it stand out. Here are some wonderful examples.

Just Laid Eggs

Pencil 53

Tabasco Pepper Sauce

Trident Teeth Friendly Gum

Kroger Pretzel

 

Spaghettini Rebolver Pasta Packaging

Jollypop

Quartz Champagne

24 Bottles

8T5 ‘TEA’ Shirts

Wally Home

Bang&Olufsen Play

 

Bazaar Pizza Bases

Paradise Gourmet Club

Rotating Ring “Blooming Flower” Presentation Case

The creation process of dzn’s hawk logo.

Brief
We sat down to brainstorm ideas and pretty much hit upon a hawk straight away. It represents our mantra perfectly.. ‘be seen’.

Research
We studied some images of hawks & videos of them in-flight, just to get a feel for this awesome animal and a basis on which to start sketching out some ideas.

Sketch time
After a few initial doodles, we start to refine our favourite concepts.

 

Selection time
We chose the logo for it’s simplicity, elegance, scalability, B&W & would work well for a landing animation.
(check out the menu)

 

The crafting of the logo on the mac begins.
Using Geometric, golden-ratio principles, we forge out the shape of the hawk, to create a visually appealing shape. Numbers can be beautiful!

Once satisfied, we settle on this logo. Then we fan through various colour options.

Et Voila
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