The following list covers pretty much everything you could possibly post on social media. From personal, to business-related, to promotional posts, this list will keep you inspired for a long time.<\/p>\n
1.\u00a0Quotes:\u00a0Humorous, inspiring or motivational quotes always perform well.<\/p>\n
2.\u00a0Fill-in-the-blank posts\u00a0(e.g. \u201cIf I had $1 million I would _________\u201d)<\/p>\n
3. Polls:\u00a0While Facebook offers built-in polls, I find running them manually works best for boosting engagement (e.g. \u201cWhich of these books is your favorite?\u201d)<\/p>\n
4.\u00a0Behind-the-scenes photos:\u00a0Take candid shots of yourself, your employees, or snap a shot of your office or workspace.<\/p>\n
5.\u00a0Statistics or data:\u00a0Share new, relevant industry statistics (these perform great in terms of retweets and shares)<\/p>\n
6.\u00a0Post a link to an old blog post:\u00a0There\u2019s nothing wrong with recycling, and old posts will gain new engagement, extending their life.<\/p>\n
7.\u00a0Questions:\u00a0Pose simple, basic questions that your followers can answer quickly.<\/p>\n
8.\u00a0Link to a guest post:\u00a0Share (or re-share) a link to a post you contributed to another site. If you\u2019re interested in learning how and why guest blogging should be part of your online strategy.<\/p>\n
9.\u00a0Post a branded image:\u00a0Post a funny or inspirational image with your logo or website URL on it.<\/p>\n
10.\u00a0Infographics:\u00a0Find an infographic your followers would appreciate.<\/p>\n
11. Product photos:\u00a0Work best on sites like Pinterest or Instagram. Think about how you can add a unique angle to the shots (e.g. an employee actually using the product, a customer-submitted photo, etc.).<\/p>\n
12.\u00a0Photos that have nothing to do with your products or business:Instead, they convey the\u00a0feeling behind your brand.\u00a0<\/i>For instance, how\u00a0Starbucks shares photos on Instagram<\/a>\u00a0to associate their brand with sunshine, warmth, and good friends (not just coffee).<\/p>\n 13.\u00a0Behind-the-scenes product shots:\u00a0Photos of your products being manufactured or sourced.<\/p>\n 14.\u00a0Link to a controversial blog post:\u00a0There\u2019s nothing better for eliciting engagement than a little controversy.<\/p>\n 15. Ask for input on your products:Your followers will love giving their thoughts on how to improve your products.<\/p>\n 16.\u00a0Let Pinterest inspire you:Pinterest is a goldmine in terms of finding beautiful images you can share (particularly images with quotes). Just be sure to give proper credit.<\/p>\n 17.\u00a0Share a helpful resource:\u00a0If you\u2019re truly concerned about sharing the most useful info with your followers, don\u2019t be afraid to direct them to other people\u2019s valuable content (not just your own).<\/p>\n 18.\u00a0Post a Slideshare presentation:If you want to find one that\u2019s already proven itself to be popular, go to the \u2018Trending in Social Media\u2019 section at the bottom of the\u00a0Slideshare<\/a>\u00a0homepage.<\/p>\n 19.\u00a0Link to a case study:\u00a0Case studies are great for delivering useful info in a way that\u2019s often more palatable and actionable than a standard blog post.<\/p>\n 20.\u00a0Link to an industry-related IFTTT recipe:\u00a0Haven\u2019t heard of\u00a0IFTTT<\/a>(short for If This Then That)? You need to check it out. Then share a link to a recipe your followers would find useful.<\/p>\n 21.\u00a0Ask for reviews or testimonials:Eliciting reviews from fans or followers is one of the best ways to get testimonials you can use as social proof on your website.<\/p>\n 22.\u00a0Fan photos:\u00a0Search for hashtags related to your business or products, and share a customer photo on Facebook, Instagram or Pinterest.<\/p>\n 23.\u00a0Recommend a tool:\u00a0Share a (preferably free) tool or resource you think your followers would find useful.<\/p>\n 24.\u00a0Share a favorite book:\u00a0Similar to #23, share a book recommendation your fans or followers would appreciate.<\/p>\n 25.\u00a0A day in the life post:\u00a0Give a recap of a typical day in the life of a graphic designer, author, CEO, etc.<\/p>\n <\/p>\n 26.\u00a0Recommend your favorite products:\u00a0If you\u2019re an e-commerce site, share a list of your top sellers or highest-rated products. If you\u2019re a service provider, share a list of the products that help you succeed in your business.<\/p>\n 27.\u00a0Share random tips:\u00a0Periodically post a random tip or trick your followers would find useful. Hint: using random tip numbers adds interest to your post (e.g. Tip #256: __________)<\/p>\n 28.\u00a0Link to your most popular blog post:\u00a0Give a brief intro to the post and explain why it\u2019s your most read and shared post.<\/p>\n 29.\u00a0Provide a recommendation:Share the love by recommending a business you\u2019ve worked with successfully in the past.<\/p>\n 30.\u00a0Share a work\/life balance tip:\u00a0Your social media followers want to know you\u2019re a real person with the same struggles as them. Share a tip you\u2019ve learned for balancing work, life and family.<\/p>\n 31.\u00a0Ask for advice:\u00a0Pose a hypothetical question and ask your followers what they would do in that situation.<\/p>\n 32.\u00a0Take a trip down memory lane:\u00a0Share photos of old logos, websites or your very first product.<\/p>\n 33.\u00a0Random posts that show you\u2019re a real person:\u00a0For instance, what you had for dinner last night or what you\u2019re doing this weekend.<\/p>\n 34.\u00a0Share popular Reddit topic:\u00a0Visit Reddit\u2019s\u00a0Trending Subreddit page<\/a>\u00a0to find popular and trending topics to post about.<\/p>\n 35.\u00a0Recommend someone else to follow on social media:\u00a0Share a link to someone else\u2019s social media profile and encourage your fans to \u2018like\u2019 or follow them.<\/p>\n 36.\u00a0Share a Pinterest board:\u00a0If your customers are on Pinterest (hint: if your demographic is educated, high-income females, they probably are), share a Pinterest board via Facebook or Twitter.<\/p>\n 37.\u00a0Share a comic or meme:\u00a0Getting your customers to laugh with you is a great way to start building relationships.<\/p>\n 38.\u00a0Post a video testimonial:\u00a0Share a video review; or better yet, ask your social media followers to submit their own video testimonials.<\/p>\n 39.\u00a0Recommend a colleague on LinkedIn:\u00a0Encourage your connections to reach out to someone who acts as a valuable resource for your business.<\/p>\n 40.\u00a0Hold a photo contest:\u00a0Ask for photo submissions and then get your fans to vote. Share the winning photos, too!<\/p>\n 41.\u00a0Share a trending Twitter topic:Use\u00a0Topsy<\/a>\u00a0to find content that\u2019s popular and trending on Twitter.<\/p>\n 42.\u00a0Hold a debate on social media:This can go downhill pretty quickly, so be sure to stay on top of it!<\/p>\n 43.\u00a0\u2018Caption this\u2019:\u00a0Post a photo and ask your fans to come up with creative or funny captions.<\/p>\n 44.\u00a0YouTube video:\u00a0Find a cute or inspirational video and promote it to your fans or followers.<\/p>\n 45.\u00a0Tag another Facebook page:Generate some good karma by helping to promote another business.<\/p>\n 46.\u00a0Share breaking industry news:Stay on stop of what\u2019s going on in your industry or niche by using\u00a0Google Alerts<\/a>.<\/p>\n 47.\u00a0Share country-specific holidays:Wish your followers from around the world happy holidays (a full list of worldwide holidays can be found\u00a0here<\/a>).<\/p>\n 48.\u00a0Share (and ask for) predictions:For instance, \u201cI predict that Germany will win the World Cup. Who do you think will win?\u201d.<\/p>\n 49.\u00a0Offer a free e-book:\u00a0Build your email list while generating some goodwill with your fans.<\/p>\n 50.\u00a0Ask for questions:\u00a0Let your fans ask you anything. 52.\u00a0Use Facebook Interest lists for content ideas:\u00a0See what topics are trending and share them with your fans or use them to generate your own content.<\/p>\n 53.\u00a0Profile an employee:\u00a0Let your followers know they\u2019re dealing with real people.<\/p>\n 54.\u00a0Post product recall notices:\u00a0Keep your ear to the ground so you can be the first to share important safety information with your followers.<\/p>\n 55.\u00a0Post a \u2018truth or fiction\u2019 question:Let your fans guess whether it\u2019s the truth or a myth.<\/p>\n 56.\u00a0Share a trending Google search:Visit\u00a0Google\u2019s Top Charts<\/a>\u00a0to find out what people are currently searching for; give your own spin on one of these topics.<\/p>\n 57.\u00a0Fan of the month:\u00a0Acknowledge your brand ambassadors and let them know they\u2019re appreciated.<\/p>\n 58.\u00a0Share industry research:\u00a0Post a link to and synopsis of research your fans would find useful.<\/p>\n 59.\u00a0Hold a flash sale:\u00a0Use\u00a0Snapchat<\/a>\u00a0to offer a limited-time coupon.<\/p>\n 60.\u00a0Celebrate odd holidays:\u00a0For instance, did you know June 17 is Apple Strudel Day? Use a tool like\u00a0Days of the Year<\/a>\u00a0to find out what today\u2019s holiday is.<\/p>\n 61.\u00a0Awards or accolades you\u2019ve received:\u00a0Just do this carefully\u2026the idea is to build trust, not to brag.<\/p>\n 62.\u00a0Promote someone else\u2019s sale:Share a link to a coupon or sale from a complimentary (not competing) business.<\/p>\n 63.\u00a0Latest company news:\u00a0Anything changing in your business? New employee? New hours of operation? New product offering?<\/p>\n 64.\u00a0Share pictures from a recent industry event:\u00a0Don\u2019t forget to use the event hashtag for maximum exposure.<\/p>\n 65.\u00a0Promote a free download:\u00a0This could be a plugin, white paper, e-book or anything else that would be useful for your audience.<\/p>\n 66.\u00a0Thank your fans:\u00a0A simple thank you can go a long way to building connections with your fans.<\/p>\n 67.\u00a0Offer expert insights into a topic:\u00a0This helps establish you as a thought leader in your field.<\/p>\n 68.\u00a0Do a post series:\u00a0We do this on our blogs, why not on social media? Share a series of similar posts over a certain number of days.<\/p>\n 69.\u00a0Weekly round up:\u00a0Post a list of the \u2018must read\u2019 articles for the week.<\/p>\n 70.\u00a0Get your employees to guest post:\u00a0Have your employees take turns posting a \u2018fun fact\u2019 on Facebook or Twitter.<\/p>\n 71.\u00a0Create and share a compilation of industry news stories:\u00a0Flipboard<\/a>\u00a0is a great way to do this.<\/p>\n 72.\u00a0Host a Google+ hangout:\u00a0Promote it through all your social media channels.<\/p>\n 73.\u00a0Encourage your followers to support a cause:\u00a0Post a link to an online fundraiser (and contribute to it yourself).<\/p>\n 74.\u00a0Post an expert quote:\u00a0Ask an industry expert a question and post their answer on social media. This is great for getting retweets and shares.<\/p>\n 75.\u00a0Hold a giveaway:\u00a0This can be as simple as asking your fans or followers to comment to enter. 77.\u00a0Start a conversation with an industry leader:\u00a0Tag or mention an industry guru in a post (just be aware you might be left hanging!).<\/p>\n 78.\u00a0Post a photo collage:\u00a0A tool like\u00a0PicMonkey<\/a>\u00a0can help you create one.<\/p>\n 79.\u00a0Teaser content:\u00a0Posting a link to a blog post? Don\u2019t reveal the punch line. This will usually increase your clickthroughs.<\/p>\n 80.\u00a0Make an industry prediction:Speculate on what\u2019s in store for your niche or industry.<\/p>\n 81.\u00a0Post a creative or unexpected use for your product:\u00a0Be sure to also ask your fans for ideas.<\/p>\n 82.\u00a0Link to a blog comment:\u00a0Have a particularly helpful or controversial comment on your blog? Post a link and get your fans and followers to weigh in.<\/p>\n 83.\u00a0Answer an FAQ:\u00a0Have a question you get asked a lot? Answer it on social media.<\/p>\n 84.\u00a0Post a link to old newsletters:Recycle your newsletters and gain new subscribers at the same time.<\/p>\n 85.\u00a0Ask your fans for content ideas:Find out which issues or problems your fans need help with.<\/p>\n 86.\u00a0Post a link to a helpful Facebook or LinkedIn group:\u00a0If you know of a helpful resource on Facebook or LinkedIn, share a link with your fans.<\/p>\n 87.\u00a0Tell a story:\u00a0Share a funny or interesting anecdote from your life.<\/p>\n 88.\u00a0Find out what your competitors are sharing, and do it better:\u00a0An easy way to do this is by using a tool like\u00a0Social Crawlytics<\/a>.<\/p>\n 89.\u00a0Use your website analytics to find content ideas:\u00a0Take a quick look through your analytics to find out which topics generate the most interest from your audience.<\/p>\n 90.\u00a0Hold a Q&A session:\u00a0Promote a live Q&A period where you\u2019ll answer fan questions.<\/p>\n 91.\u00a0Share an opinion:\u00a0Your followers want to know you stand for something; don\u2019t be afraid to take sides on an issue (as long as you can and do stand behind your views).<\/p>\n 92.\u00a0Post a link to an employee bio:\u00a0If you have bios on your site, post a link to help your fans get to know the brains behind your company.<\/p>\n
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\n51.\u00a0Post a controversial view:\u00a0Play devil\u2019s advocate, but tread carefully.<\/p>\n
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\n76.\u00a0Offer a sneak peek:\u00a0Whet your fans\u2019 appetites by showing a sneak peek of an upcoming blog post, contest or product launch.<\/p>\n