{"id":90,"date":"2015-03-09T19:29:11","date_gmt":"2015-03-09T19:29:11","guid":{"rendered":"http:\/\/dzn-studios.com\/blog\/?p=90"},"modified":"2015-04-01T16:10:14","modified_gmt":"2015-04-01T15:10:14","slug":"the-art-behind-the-art-of-logo-design","status":"publish","type":"post","link":"https:\/\/www.dzn-studios.com\/blog\/the-art-behind-the-art-of-logo-design\/","title":{"rendered":"The art behind the art of logo design"},"content":{"rendered":"

The creation process of dzn’s hawk logo.<\/h3>\n

<\/h3>\n

Brief
\n<\/b>We sat down to brainstorm ideas and pretty much hit upon a hawk straight away. It represents our mantra perfectly.. ‘be seen’.<\/p>\n

Research
\n<\/b>We studied\u00a0some images of hawks & videos of them in-flight, just to get a feel for this awesome animal and a basis on which to start sketching out some\u00a0ideas.<\/p>\n

\"hawk<\/a><\/b>
\n<\/b><\/p>\n

Sketch time
\n<\/b>After a few initial doodles, we start to refine our favourite concepts.<\/p>\n

\nhttps:\/\/igcdn-videos-a-16-a.akamaihd.net\/hphotos-ak-xfa1\/t50.2886-16\/11059100_1440685806223056_1588426049_n.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Selection time
\n<\/b>We chose the logo for it\u2019s simplicity, elegance, scalability, B&W & would work well for a\u00a0landing animation.
\n(check out the menu)<\/p>\n

\"Logo<\/a><\/p>\n

 <\/p>\n

The crafting of the logo on the mac begins.<\/b>
\nUsing Geometric, golden-ratio principles, we forge out the shape of the hawk, to create a visually appealing shape. Numbers can be beautiful!<\/p>\n

Once satisfied, we settle on this\u00a0logo. Then we fan through various colour options.<\/p>\n

\"Dzn<\/a><\/p>\n

Et Voila
\n<\/b>Like it?<\/p>\n

\"dzn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The creation process of dzn’s hawk logo. Brief We sat down to brainstorm ideas and pretty much hit upon a hawk straight away. It represents our mantra perfectly.. ‘be seen’. Research We studied\u00a0some images of hawks & videos of them in-flight, just to get a feel for this awesome animal and a basis on which to start sketching out some\u00a0ideas. Sketch time After a few initial doodles, we start to refine our favourite concepts.   Selection time We chose the logo for it\u2019s simplicity, elegance, scalability, B&W & would work well for a\u00a0landing animation. (check out the menu)   The crafting of the logo on the mac begins. Using Geometric, golden-ratio principles, we forge out the shape of the hawk, to create a visually appealing shape. Numbers can be beautiful! Once satisfied, we settle on this\u00a0logo. Then we fan through various colour options. Et Voila Like it?<\/p>\n","protected":false},"author":1,"featured_media":96,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[67],"tags":[],"yoast_head":"\nThe art behind the art of logo design - dzn | blog | Web Design, Design, Marketing, Life.<\/title>\n<meta name=\"description\" content=\"How to create a logo process, using geometric, golden ratio principles. 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