We are surrounded with packaging… From Cereal boxes on waking up to toothpaste tubes at bed time. The majority of consumers judge the quality of product by it’s packaging and with so many products out there, packaging design is important. To be truly effective packaging today has to break away from the standard rules and styles to give the product a unique edge to make it stand out. Here are some wonderful examples.
Just Laid Eggs
Tabasco Pepper Sauce
Trident Teeth Friendly Gum
Spaghettini Rebolver Pasta Packaging
8T5 ‘TEA’ Shirts
Bazaar Pizza Bases
Paradise Gourmet Club
Rotating Ring “Blooming Flower” Presentation Case
The creation process of dzn’s hawk logo.
We sat down to brainstorm ideas and pretty much hit upon a hawk straight away. It represents our mantra perfectly.. ‘be seen’.
We studied some images of hawks & videos of them in-flight, just to get a feel for this awesome animal and a basis on which to start sketching out some ideas.
After a few initial doodles, we start to refine our favourite concepts.
We chose the logo for it’s simplicity, elegance, scalability, B&W & would work well for a landing animation.
(check out the menu)
The crafting of the logo on the mac begins.
Using Geometric, golden-ratio principles, we forge out the shape of the hawk, to create a visually appealing shape. Numbers can be beautiful!
Once satisfied, we settle on this logo. Then we fan through various colour options.