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100 Best Social Media Marketing Techniques

The following list covers pretty much everything you could possibly post on social media. From personal, to business-related, to promotional posts, this list will keep you inspired for a long time.

1. Quotes: Humorous, inspiring or motivational quotes always perform well.

2. Fill-in-the-blank posts (e.g. “If I had $1 million I would _________”)

3. Polls: While Facebook offers built-in polls, I find running them manually works best for boosting engagement (e.g. “Which of these books is your favorite?”)

4. Behind-the-scenes photos: Take candid shots of yourself, your employees, or snap a shot of your office or workspace.

5. Statistics or data: Share new, relevant industry statistics (these perform great in terms of retweets and shares)

6. Post a link to an old blog post: There’s nothing wrong with recycling, and old posts will gain new engagement, extending their life.

7. Questions: Pose simple, basic questions that your followers can answer quickly.

8. Link to a guest post: Share (or re-share) a link to a post you contributed to another site. If you’re interested in learning how and why guest blogging should be part of your online strategy.

9. Post a branded image: Post a funny or inspirational image with your logo or website URL on it.

10. Infographics: Find an infographic your followers would appreciate.

11. Product photos: Work best on sites like Pinterest or Instagram. Think about how you can add a unique angle to the shots (e.g. an employee actually using the product, a customer-submitted photo, etc.).

12. Photos that have nothing to do with your products or business:Instead, they convey the feeling behind your brand. For instance, how Starbucks shares photos on Instagram to associate their brand with sunshine, warmth, and good friends (not just coffee).

13. Behind-the-scenes product shots: Photos of your products being manufactured or sourced.

14. Link to a controversial blog post: There’s nothing better for eliciting engagement than a little controversy.

15. Ask for input on your products:Your followers will love giving their thoughts on how to improve your products.

16. Let Pinterest inspire you:Pinterest is a goldmine in terms of finding beautiful images you can share (particularly images with quotes). Just be sure to give proper credit.

17. Share a helpful resource: If you’re truly concerned about sharing the most useful info with your followers, don’t be afraid to direct them to other people’s valuable content (not just your own).

18. Post a Slideshare presentation:If you want to find one that’s already proven itself to be popular, go to the ‘Trending in Social Media’ section at the bottom of the Slideshare homepage.

19. Link to a case study: Case studies are great for delivering useful info in a way that’s often more palatable and actionable than a standard blog post.

20. Link to an industry-related IFTTT recipe: Haven’t heard of IFTTT(short for If This Then That)? You need to check it out. Then share a link to a recipe your followers would find useful.

21. Ask for reviews or testimonials:Eliciting reviews from fans or followers is one of the best ways to get testimonials you can use as social proof on your website.

22. Fan photos: Search for hashtags related to your business or products, and share a customer photo on Facebook, Instagram or Pinterest.

23. Recommend a tool: Share a (preferably free) tool or resource you think your followers would find useful.

24. Share a favorite book: Similar to #23, share a book recommendation your fans or followers would appreciate.

25. A day in the life post: Give a recap of a typical day in the life of a graphic designer, author, CEO, etc.

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19th October 2015 by
Social Media
Marketing

The Trick’s of Writing Killer Social Media Headlines. Copy & paste-able examples.

The key to writing better post headlines/subjects is in understanding why people take action. Great headlines usually fall into 3 categories.

  • Social Proof
  • Threat
  • Gain

 

Social Proof

Smart marketing almost always incorporates social proof, which basically is people that make choices based on other peoples choices.

Look at these 3 examples.

  1. Why 1000’s of Mancunians will gather in Victoria station on December 10th.
  2. What Victoria Beckham is eating as a midnight snack?
  3. The new wordpress Social Media/SEO plug-in everyone is talking about.

The 1st and 3rd headlines are common social proof headlines while the 2nd is a Piggyback headline. The headline piggybacks off of the popularity of Victoria Beckham.

 

Threat

Often, people will be more motivated to take action to avoid pain than gain benefit.

Well crafted threat headlines, promise that you’ll be able to protect yourself from a threat if you take action.

Examples..

  1. The big lie hiding in your flat rental contract.
  2. Warning, do not buy another gram of cat food until you read this!
  3. Is your mattress harmful to your health?

 

Gain

Now the easiest way to craft a headline is to simple state the benefit.

Such as..

  1. Who wants quiet, well-behaved kids?
  2. Give me 5 minutes and i’ll show you how to learn any language fluently in 3 months.
  3. How we acquired 100k early bird signups with a 0 marketing budget.

 

 

Some copy & paste-able headlines for you to use as you wish!

 

Social Proof Headlines

• Here is a Method That is Helping [world class example] to [blank]
• [blank] Hacking With [world class example]
• Savvy|Smart|Sexy People Do XYZ
• Why I [blank] (And Maybe You Should Too)
• [Do something] like [world-class example]
• The [desired result] That [world class example] Is Talking About
• Join [impressive number] of Your Peers that [take desired action]
• [desired result] Like A [desired group or person]
• How [impressive number] Got [desired result] in [time period]
• Like [world class example] You Can [desired result]
• [world class example] Reveals Ways To [desired result]
• Why [impressive number] of People are [taking desired action]
• A Simple Way To [desired result] That Works For [desired group/person]
• How to [desired result] Like [world class example]

 

Threat Headlines

• Do You Recognize the [number] Early Warning Signs of [blank]?
• If You Don’t [blank] Now, You’ll Hate Yourself Later
• I’ve Lied to You for [time period] Now
• The Biggest Lie In [your industry]
• X Shocking Mistakes Killing Your [blank]
• Don’t Try [blank] Without [desired action] First
• [blank] May Be Dangerous To [something precious]
• [blank] May Be Causing You To Lose Out On [desired result]
• At Last, The Secret To [desired result] Is Revealed
• The [blank] Risk Hiding In Your [blank]
• Why you shouldn’t [do what I desire them to do]
• Why [blank] Fails and [blank] Succeeds
• Do Not Try Another [blank] Until You [take desired action]
• The Ugly Truth About [blank]
• What Your [blank] Won’t Tell You And How It Can Save You [blank]
• What Everybody Ought to Know About [blank]
• Your [blank] Doesn’t Want You To Read This [blank]
• The Sooner You Know [blank] The Better

 

Gain Headlines

• Where [desired result] Is And How To Get It
• Discover The [desired result] Secret
• [blank] Your Way To A [desired result] You
• To People That Want To [desired result] But Can’t Get Started
• You, a [desired result]
• Stop [undesired result]
• You Too Can [desired result] in [time period] with [blank]
• How To Become [desired result] When You [something challenging]
• There’s Big [desired result] In [blank]
• You Don’t Have to Be [something challenging] to be [desired result]
• Little Known Ways to [blank]
• How to turn [blank] into [desired result]
• How To Build a [blank] You Can Be Proud Of

 

Bookmark this page for when you are in need of headline inspiration and watch your social media traffic boom.

11th September 2015 by
Marketing, Webdesign

Setup an HTML email signature on your iPhone.

  1. Send Yourself an Email with Your Signature

    Send yourself an email with your desired email signature. Obviously you will need a currently operational signature from another mail program on your computer.

    If you don’t yet have an HTML signature, here is some example code to get you started.
    (A separate post on how to do this will be coming soon)

  1. Copy Your Signature to the Clipboard

    Tap and hold your finger on some part of the email body that is not a link. Drag the little knobs at the end to surround your signature as best as possible. When surrounded, tap “Copy”.IMG_5647

  2. Paste Your Copied Signature

    Go Settings > Mail > Contacts > Calendars > Signatures. In here paste your signature for all email accounts, or for each one if you would prefer. Tap twice in the empty box and select “Paste” from the popup menu.

  3. Shake to Undo

    Apple tries to “enhance” the signature when you paste it, causing it to become all messed up. Luckily, you can undo these “enhancements”. Shake your device and press “Undo Change Attributes”.

  4. Send email

14th July 2015 by