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100 Best Social Media Marketing Techniques

51. Post a controversial view: Play devil’s advocate, but tread carefully.

52. Use Facebook Interest lists for content ideas: See what topics are trending and share them with your fans or use them to generate your own content.

53. Profile an employee: Let your followers know they’re dealing with real people.

54. Post product recall notices: Keep your ear to the ground so you can be the first to share important safety information with your followers.

55. Post a ‘truth or fiction’ question:Let your fans guess whether it’s the truth or a myth.

56. Share a trending Google search:Visit Google’s Top Charts to find out what people are currently searching for; give your own spin on one of these topics.

57. Fan of the month: Acknowledge your brand ambassadors and let them know they’re appreciated.

58. Share industry research: Post a link to and synopsis of research your fans would find useful.

59. Hold a flash sale: Use Snapchat to offer a limited-time coupon.

60. Celebrate odd holidays: For instance, did you know June 17 is Apple Strudel Day? Use a tool like Days of the Year to find out what today’s holiday is.

61. Awards or accolades you’ve received: Just do this carefully…the idea is to build trust, not to brag.

62. Promote someone else’s sale:Share a link to a coupon or sale from a complimentary (not competing) business.

63. Latest company news: Anything changing in your business? New employee? New hours of operation? New product offering?

64. Share pictures from a recent industry event: Don’t forget to use the event hashtag for maximum exposure.

65. Promote a free download: This could be a plugin, white paper, e-book or anything else that would be useful for your audience.

66. Thank your fans: A simple thank you can go a long way to building connections with your fans.

67. Offer expert insights into a topic: This helps establish you as a thought leader in your field.

68. Do a post series: We do this on our blogs, why not on social media? Share a series of similar posts over a certain number of days.

69. Weekly round up: Post a list of the ‘must read’ articles for the week.

70. Get your employees to guest post: Have your employees take turns posting a ‘fun fact’ on Facebook or Twitter.

71. Create and share a compilation of industry news stories: Flipboard is a great way to do this.

72. Host a Google+ hangout: Promote it through all your social media channels.

73. Encourage your followers to support a cause: Post a link to an online fundraiser (and contribute to it yourself).

74. Post an expert quote: Ask an industry expert a question and post their answer on social media. This is great for getting retweets and shares.

75. Hold a giveaway: This can be as simple as asking your fans or followers to comment to enter.

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